Making a Splash with Purpose-Driven Content
CanO Water came to Inkfield Media for a vibrant and bold piece of video content to align with their rebrand and sustainable messaging. The objective was clear: create an energetic, shareable brand film that would appeal to health and eco-conscious Gen Z audiences while reinforcing their mission to reduce plastic waste.
High Energy Storytelling
We employed a dynamic, quick-cut edit style with rhythmic pacing. Our creative direction ensured every second carried the core brand message: sustainability can be punchy, bold and relevant.
Social-First Results
The final video rolled out across Instagram, TikTok, and YouTube with tailored vertical cuts. CanO Water saw a 300% increase in story shares during the first week and a marked uplift in direct-to-consumer traffic. The film successfully shifted audience perception, making the brand’s eco credentials feel relevant to younger, digitally-native consumers.
