A New Model for Cancer Care
Perci Health, a digital oncology support platform, needed a brand film that could sensitively introduce their services while highlighting the clinical and emotional care they provide. Inkfield Media was tasked with telling an emotional human story of how Perci Health played a key role in improving the life of one of it’s users.
Empathy Led, Story Focused
Our approach focused on filming real patients using intimate framing and a gentle pace to reflect the personal and supportive nature of Perci Health’s offering. The story centred around the human impact of care, stepping in to fill the void left post cancer treatment.
Trusted by Patients and Partners
The patient story has been instrumental in building trust among new users, clinicians, and health partners. It has been used in stakeholder presentations, social media campaigns, and partnerships with NHS providers. The brand film reinforced Perci Health’s position as a pioneer in digital health storytelling.
