Narrative Meet Numbers
QuickBooks approached Inkfield Media to create a compelling brand film that would speak directly to small business owners. The goal was to humanise accounting software and showcase how QuickBooks empowers entrepreneurs to thrive.
Dynamic Stories, Diverse Voices
We filmed multiple small business owners across a range of industries to show real-world applications of QuickBooks. Vibrant visuals, energetic pacing, and clear, authentic soundbites captured the grit and passion of small business life, while demonstrating the benefits of platform in action.
Driving Conversion with Authenticity
The campaign achieved strong engagement and the film played a key role in both organic and paid content strategies, positioning QuickBooks as a brand that genuinely understands and supports its users’ journeys.
