Empowering Women Through Vibrant Design
KITRI, an independent fashion brand based in London, has been redefining contemporary womenswear since its inception in 2017. Founded by Haeni Kim, the brand was born out of a desire to create well-made, design-led pieces that are both affordable and distinctive. KITRI’s mission is to offer limited-edition collections that bring joy and confidence to women, allowing them to express their individuality through bold prints, strong silhouettes, and playful use of colour.
Capturing the Essence of the Winter Collection
For the Winter Collection, the goal was to showcase the brand’s commitment to quality and creativity. The campaign highlighted key pieces that exemplify KITRI’s design philosophy—combining classic tailoring with unexpected details and vibrant patterns. The visuals aimed to reflect the warmth and sophistication of the collection, resonating with the brand’s audience who seek unique, statement-making wardrobe staples.
A Visual Narrative That Resonates
The campaign video, available on Vimeo, presents the Winter Collection through a series of thoughtfully composed scenes that emphasize the textures, movement, and intricate details of the garments. The cinematic approach aligns with KITRI’s brand values, offering a fresh perspective on winter fashion that is both accessible and aspirational.
